TV4 Media acquires exclusive LaLiga rights until 2026
One of the best football leagues in the world, Spanish LaLiga, will continue to be broadcast on C More for six more seasons.
“Following the acquisition of the UEFA Champions League, LaLiga is another very important element in our strong offering of world class football” says Casten Almqvist, CEO of TV4 Media.
TV4 Media continues to improve their offering of world class football. Last week the acquisition of UEFA Champions League was announced, starting fall 2021, and today TV4 Media is announcing an extension of the current LaLiga rights until the end of the 2025/26 season in both Sweden and Finland.
“The interest in LaLiga has been growing substantially this season and that’s no surprise when you look at the teams and the players. Spanish teams have won the UEFA Champions League five out of the last six seasons. Swedish star Alexander Isak’s breakthrough in Real Sociedad plays a big part as well. I´m sure his performance will make the interest among our users in Sweden grow even further” says Casten Almqvist, CEO of TV4 Media.
In addition to world-class club football from Serie A and LaLiga, TV4 and C More also show national team football such as the men’s World Cup and European Championships, UEFA Nations League, as well as qualifiers and national team friendlies for both men and women. In addition, TV4 and C More own the rights to the Swedish Cup for men and women as well as the American soccer league, MLS. Starting in the fall of 2021, TV4 and C More also broadcast the world's best club tournament, the UEFA Champions League.
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