TV4 and BritBox in new strategic partnership

TV4 has signed a new partnership agreement with BritBox, the British streaming service owned by the BBC. As of April 2025, a continued strong pipeline of high-quality British series is secured for the Swedish audience via TV4 Play, with selected titles also airing on TV4’s linear channels.
"This is an important agreement for our audience, and we’re very pleased to continue offering the ‘best of British’ to the Swedish audience. Together with BritBox, we’ve created an offering that fits the Swedish market even better,” says Fredrik Arefalk, Director of Content at TV4.
The new agreement marks a step forward from the previous pan-Nordic deal, which previously also applied to C More. Now, TV4 and BritBox have jointly developed a partnership that not only strengthens the offering of British premium content, but also enables distribution across both TV4 Play subscriptions and entirely new marketing opportunities.
"We are excited to extend our partnership with TV4 in Sweden. The TV4 partnership allows us to expand BritBox’s reach in the Swedish market and continue to delight TV4 customers with our innovative storytelling and enjoy high quality British drama, mystery, crime and comedy," says Kerry Ball, Chief Commercial and Strategy Officer, BritBox International
The collaboration with BritBox means the Swedish audience continues to gain access to world-class British content through TV4.
Kontakter
Kontakta oss
För mer information om våra program och intervjuförfrågningar, samt akuta ärenden, kontakta oss på