Cathrine Wiernik take on new role as Director of Acquisitions, Formats and Development for the Nordic and Baltic region
27 april 2020 - Senast uppdaterad 7 maj 2020

Building on the group’s presence in the region, and as part of a wider Nordic expansion, a new Nordic team will see executives from Sweden's TV4/C More and MTV Finland join forces on all acquisitions across the region.
As part of the restructure, TV4 Media’s Cathrine Wiernik will take on the new role of Director of Acquisitions, Formats and Development for the Nordic and Baltic region.
- We have exciting times ahead of us and restructuring our organization will strengthen our competitive edge as we cater to the growing demand of high quality, premium content across all our markets. I look forward to working with the new Nordic team to ensure that TV4 Media continues to be the leading provider of high-quality content in the Nordic and Baltic region, said Wiernik.
TV4 Media’s Head of Acquisitions Sofie Schütt will continue to report to Wiernik while taking on day to day responsibility for the expanded Nordic team.
- I am tremendously happy to welcome our Finnish colleagues to the team and excited to find further opportunities for collaboration in the Baltics. It’s a privilege to head up a department of experienced acquisition execs who I am sure will all make a huge contribution to the success of TV4 Media, said Schütt.
Niklas Vestberg, Head of Formats and Development, continues to report to Wiernik while working closely with the program department in daily operations.
Cathrine Wiernik will continue to report to Åsa Sjöberg, VP Chief Content Officer at TV4 Media.
The new organization will take full effect this fall.
Kontakter

Charlie Forsberg
Kommunikationschef TV4 MediaCharlie är kommunikationschef på TV4 Media.